Have you ever wondered how some people can just easily make money with their online businesses? For so many years now, people have been making money online. The internet is not just for games, surfing websites or downloading movies. Scores of people have experienced success in running an online business. Most of these people even work or have started their online businesses from home.
Internet marketers have made a killing by selling ebooks, information products, actual products, teleseminars and the like online. Others have taken their specialty in web design, graphics design and even home organization and promoted these services online. Books, cars, gadgets and even real estate property have been transacted online. That is the power of the internet for those who are determined enough to make it.
Recently, internet marketers have discovered a better way to make more money. This is how to make money online better with an offline consulting business. First off, let’s talk about what the business of offline consulting is all about. Brick-and-mortar businesses such as your local bookstore, a neighborhood auto supply retail store or even your printing and supplies store have seen the need for their own online presence. A pressing problem for them is how to go about having their own website and how to maintain it. This is one of the ways that an experienced internet marketer can help with in order for another business to grow. Since the internet marketer has had the experience of building his own website and running his own online business, he now has the expertise to give solid advice about internet marketing. Website design can bring in as little as $500.00 up to as much as you can charge depending on the depth of your expertise and the size of the company.
Networking through social media such as Facebook, Twitter, LinkedIn and MySpace is a necessity for any business to grow. This is especially true for the offline business. Social media can place the business in contact with more and more people in and around their area. The internet consultant can offer to set up their business profile in all the online social networks and connect to as many people as they can. You can take the notch higher by linking the social networks to FriendFeed in order to run all of the pages from just one site. It doesn’t really take so much expertise to use any social media, so even if you are just starting, this is one service that an internet consultant can also offer. How much can you charge for this service? It’s up to you really and how good you can market yourself, but some charge as much as $500.00 just to make and maintain social media pages.
Some businesses have already created a website for themselves in the past. They’re in the right track. However, they have an online presence but it’s still static. It’s just sitting there and they don’t know what to do with it. For this scenario, the consultant can offer to create a blog that enables the business to communicate with its target market. Through the blog, the business can talk about their new products and promote sales. Blogs are also effective in helping them communicate with their customers.
Today it is quite common meeting a person with a debt problem. More and more people are getting into huge debts because of the ongoing economic crisis, especially for those who don’t have a stable job. Prices of major commodities are rising up but the salaries are still the same. It is very hard now to find money to pay for expenses. It is becoming increasingly difficult to make all ends meet. For those of you who are tied up in your financial situations, it is a good idea to find a debt consultation firm that is effective to work on your debt problem.
There are a lot of reasons why people seek the help of debt consultation firms. For one thing, there are some people who get into debts just after graduating from college because of the loan they had incurred to finish their studies. The problems in repayment could be due to a sudden medical emergency or an unexpected loss of job. You would need to seek debt consolidation to get out of all these kinds of problems. These can also help those people who use credit cards but are unable to repay the loans.
Whatever be the reason, when seeking the help of a debt consultation firm, there are some things that you need to watch out for when it comes to selecting the right company. The most important quality of a good firm is the willingness to work with the problem that you have. A counselor should understand the circumstances that you are in and he or she should have a plan that is specifically customized for your need. Different people have different financial situations and a company that is just working with one plan for their entire clientele is not a good service provider.
There are other characteristics that companies should possess. A good consolidation company should be willing to serve as your mentor as well. They should be able to teach their client different concepts of budgeting and using credit wisely. The best ones would also focus on credit card counseling as part of their service. The standard service should involve helping in managing credit. A good debt consultation firm should give you a helping hand when it comes to making sure that you handle your finances well. The internet is a good place where you can actually find quite a number of firms but it might be difficult to choose the one that is the best for you.
When you are scouting for debt consolidation services, it is a good idea to avoid companies that market themselves hard. Companies that use different kinds of pressure tactics would not make a good company too. They might not be there when you most need them. There are quite a number of consolidation services out there. Look for them and never deal with a company that makes you feel uncomfortable.
It may only take one person to start small business consulting firm but having a team can make that business grow. Owners of sole companies initially engage in multiple tasks to save on costs particularly before revenues start pouring in.
This may be possible at first when operations are limited to only a handful of activities and clients. But as more clients and projects enter the picture, doing everything yourself can take up much of your time, attention and energy, preventing you from taking more work and eventually burning you out.
In the end, your income either remains the same while you work more hours or your income declines from reduced efficiency.
The small business consulting solution-
Organizing a team to perform specific tasks in your business is the best way to grow your client base. With more hands and minds at work, you can delegate the ordinary functions to your team so that you can focus on more important aspects like business planning, marketing and expansion.
How to use teams in business
Contrary to the usual practice of starting solo, you should consider setting up a team early on in your consulting business. You need not hire personnel to be your employees to form a team. A good team can be composed of skilled free lancers who, just like you, are looking for more clients.
You can easily find qualified people to take care of the following:
* Content writing
* Website creation
* SEO
* Research
* Programming
Changing your mindset
If being a perfectionist is one of your traits, you may have to learn to change this mindset if it prevents you from trusting others to do most of the hard work for you.
This is often the problem with business owners who possess highly specialized skills. Their tendency to do everything by themselves increases as they feel the need to produce only the best and nothing less.
Bear in mind, however, that clients who rely on your expertise won’t be able to tell the difference between a grade A or B output from you, and will pay you the same amount regardless.
If you want your business to be found online by potential customers, read on. Some of the top marketing consultants out there use the following strategies:
Website Design
Experts know what design tactics work. Designing a great website will help you not only attract customers but engage them once they arrive on your site. Specific elements of website design work to your advantage and specific elements can harm your success potential. Experts test various strategies to help them learn the secrets of effective website design. Find your niche through competitive research and through split testing and measurement. A marketing consultant can help you create a new site or tweak your existing website and help you appeal to people who arrive on your site as well as to search engine crawlers (programs that scour the internet to help index for search engine rankings) who can send you traffic.
Search Engine Optimisation
A business website that goes up won’t necessarily be found by potential customers. Sadly, many entrepreneurs learn this the hard way and lose precious time because their site sits ineffectively online — not doing much. Search engine optimisation practises help you get found. Search engines look for specific attributes when deciding whom to send to your home page and individual internal pages as well. Find out what to do to optimise your site. There are places you should include specific info, there are scheduled maintenance tasks that can help, and keyword research and optimisation are vital.
The more you learn about SEO, the more productive website traffic you’ll get. Marketing consultants pay attention to SEO when marketing and keep updated on best SEO practises to help companies continually climb the ranks for desired search terms.
Search Engine Marketing
Beyond getting free traffic through search engine optimisation, you can also get traffic through online marketing strategies, such as: pay per click advertising, banner ads, cost per action networks, and other methods. Organic traffic is awesome but you can allocate advertising budget that could pay great dividends to you in terms of sending qualified traffic to your site. Marketing experts will do a combination of SEO and SEM (search engine marketing) so that they’re not putting all their traffic-generating eggs in one basket.
Build Your Brand and Create an Online Presence through Social Media
There are many ways to get found online. You can create opportunities and promotions on your site as well as on other sites that help you create your online presence and you can also market offline to improve your online presence. Social media optimisation equals online viral marketing
In this case, viral is good! There are great tools to help your marketing efforts go viral. How do you learn how to do this? Follow the lead of a marketing expert and read everything you can on social marketing. Social media tools can be utilised to help your business excel online. If you don’t have time or resources to do this, you can also hire a consultancy firm to do this for you.
By learning about SEO, SEM, SMO (social media optimisation) and effective design elements, you have the greatest chance of attracting lots of website traffic that will convert to customers. Do what the marketing consultants do or better yet: hire yourself a consultant so you’ll get the best results possible.